Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan. She believes in making her job her hobby; she also believes in having fun. Building upon these two important principles, she has decided to make the academic world of business more sensual and exciting, and has pioneered the field of sensory marketing. Sensory marketing focuses on sub-conscious triggers that make people buy. In the seminar at Greenhills, you will explore the ways in which sensory perception sub-consciously influences consumer behavior and purchasing decisions. You will examine the manner in which a products’ look, feel, taste, sound, and smell contribute to how it is perceived, and how people respond to it.
If you really must know, Aradhna received her Ph.D. from New York University in 1989, her MBA from the Indian Institute of Management, Ahmedabad in 1984 and her BA in economics from Delhi University in 1979. Besides the Ross school, she has also spent time at Columbia University, New York University and the National University of Singapore. More importantly, she is a sensuist who enjoys drinking second flush Darjeeling tea in porcelain cups, collecting figurative art prints, listening to a-tonal jazz, cooking foods with strong aromas, and gardening without gloves.
Come prepared to play with Playdough!
No comments:
Post a Comment